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"The Decline of the Black Golfer"
The
controversy over the male-only membership policy of the Augusta National
Golf Club, host of this week's Masters Tournament, is often seen as a
replay of the disputes over the racial integration of golf, a past in
which Augusta National also played a prominent role. Yet, following the
civil rights triumphs, the history of blacks in golf has followed a
trajectory that few foresaw.
At least one man did
predict the future. At the end of the 1960s, Joe Dey, the first
commissioner of the Professional Golfers' Association Tour, forecast
that the number of black golf pros would enter a long-term decline,
saying: "By the turn of the century, there may not be one black playing
the Tour."
Although Tiger Woods
is now in his 8th season as the hyper-star of the PGA Tour, Dey turned
out to be more nearly correct than all those pundits who predicted that
with Woods as a role model, numerous black stars would quickly emerge.
Woods is now the only
black on the Tour (and he's twice as Asian as he is black). That's fewer
blacks than at any time since the PGA revoked its "Caucasian-only"
policy in 1961. There are a few young blacks in the pipeline playing the
minor league tours, but there are more blacks on the Champions Tour for
over-50 golfers.
Even less noticed has
been the collapse in the number of black caddies on the Tour at a time
when the rewards of club-carrying have shot upwards. Several dozen Tour
caddies make more than $100,000 annually, and New Zealander Steve
Williams has even started his own charitable foundation using some of
the several million dollars he has earned toting Woods' bag. Yet, over
the past couple of decades, the proportion of black caddies has dropped
from about half to nearly negligible.
The two trends are
intertwined. The second article in this series will discuss the caddie
trend and what it implies about the type of jobs that modern blacks
hold, a topic that is often discussed in private but seldom in the
press.
Between 1964 and
1986, five black pros (Pete Brown, Charlie Sifford, Lee Elder, Calvin
Peete and Jim Thorpe) won a total of 23 PGA tournaments. But in the 17
years since, no black other than Woods has won. (While certainly proud
of his black heritage, Woods also consistently identifies himself as
Thai, and sometimes he points out his white, American Indian and Chinese
ancestry as well.)
In contrast to Woods,
a celebrated middle-class prodigy who was putting around on national TV
with Bob Hope and Jimmy Stewart when he was 3, the black pioneers had to
scramble. The life story of each would make a movie that is both
inspiring and entertaining.
Sifford endured death
threats when he became the first black to play a Southern event in 1961
and finally broke through to win for the first time in 1967 at the late
age of 45.
While his white peers
were on the PGA tour in the 1950s, Elder, who in 1975 became the first
black to play in the Masters, made a living as the sidekick to the
legendary hustler Titanic Thompson. The great gambler would seal big
money bets by exclaiming: "Heck, I'll play any pair of you with just my
chauffeur as my partner." Elder, dressed in livery and innocently
polishing the car, would express humble surprise at being invited to
play, then proceed to relieve the astonished local hotshots of their
folding money.
Besides Woods, the
only American minority group members in the top 125 money-winners last
year were Notah Begay III, a Navajo Indian, and three Spanish-surnamed
players: Robert Gamez, Pat Perez and David Berganio, Jr.
No American-born
Latino, however, has come close in recent years to matching the record
of the great Lee Trevino, a scrappy driving range pro and trick shot
hustler who stunned the golf world by winning the 1968 U.S. Open.
Trevino went on to earn 28 more titles through 1984. Another
Mexican-American champion, Nancy Lopez, the most popular woman golfer
ever, recently retired after a tremendous Ladies Professional Golf
Association career that began in 1979 when she won five tournaments in a
row.
The darkest-skinned
player on the Tour today is not black. He's Vijay Singh, who trailed
only Woods and Phil Mickelson on last year's money list. Singh was born
in Fiji and is of Asian Indian descent.
Golf, of course, is
an expensive game, but the number of blacks who play for fun is not
insignificant. Blacks, who number one of every eight Americans, comprise
about one of every 30 amateur golfers. They make up a slightly higher
fraction of male players, since black women golfers are quite rare. (In
contrast, for unknown reasons, women make up a high proportion of
Asian-American golfers). Golf is wildly popular among retired black
basketball, football and baseball stars.
So, based on pure
percentages, one would expect about three or four blacks in the Tour's
top 125 money winners. Why the shortfall? The problem appears to be that
few blacks take up the game until they are fully grown. In contrast,
champions typically start playing by the time they are 12. Golf experts
often remarked with wonder that Greg Norman became a superstar even
though he hadn't tried golf until he was 16.
Michael Jordan,
America's most celebrated amateur golf fanatic, was introduced to the
sport at the University of North Carolina by his fellow Tarheel Davis
Love III. Jordan, one of the world's most intense competitors, has said
he'd like to play the Champions Tour when he turns 50. It's never
prudent to bet against Jordan, but he would need to improve dramatically
over the next decade. In contrast, Love, who won the big TPC tournament
in March, learned the game as a small child from his father, a famous
teaching pro.
There appear to be
two main reasons young blacks from well-to-do families don't play much
golf.
First, since the
1960s African-American youths have narrowed their sports interests.
Black youth culture has increasingly fixated on football and,
especially, basketball, at the expense of other sports, even ones where
black individuals continue to excel, such as track and baseball. Country
club sports like golf and tennis are even less part of the hip-hop
image.
Just as in golf,
blacks mostly haven't followed up on pioneering successes in tennis.
Althea Gibson won Wimbledon back in 1957 (and, impressively, went on to
be the first and still only black tournament winner in the history of
the LPGA). Arthur Ashe captured the U.S. Open in 1968. Yet, the only
blacks to win a major championship singles title in the past 28 years
have been the Williams sisters.
And, like Tiger,
Venus and Serena mighty be the exceptions that prove the rule. Even
though they were raised at first in Compton, Calif., the home of West
Coast gangsta rap, their ambitious father kept them so isolated from
black pop culture that they grew up preferring the "alternative rock"
music that their white friends at tennis camps liked.
Second, today's PGA
Tour stars generally grew up in families who belonged to private country
clubs in the Sunbelt, where they could play year-round. While
fixed-price country club memberships typically work out to be quite
expensive on a cost-per-round basis for the once-a-week businessman
player, they can be a good deal for the businessman if he has a child
who is a passionate junior golfer who might play as many as 54 holes per
day over summer vacation.
Very few black
families, though, are members of country clubs. Even high-income blacks
tend to have much lower levels of both inherited and earned wealth.
Further, there is no private golf club in the United States with a
primarily black membership, so African-Americans who prefer to socialize
with their own race have no golf clubs to call their own. (In 1946, a
black man named Bill Powell, who was tired of being discriminated
against when he wanted to play golf, designed and built the Clearview
Golf Club in East Canton, Ohio, but he made it a public course open to
all.)
Finally, racial
discrimination was almost monolithic at country clubs up through 1990.
That year, the PGA Championship was embarrassed when the founder of its
host, the Shoal Creek Country Club in Alabama, admitted to a reporter
that blacks could not become members. Such exclusion was hardly unique
to the South.
A Chicago Tribune
survey in the early 1990s found that all the clubs in the Chicagoland
area together boasted less than dozen black members. After that, the
tournament organizing bodies imposed a racial quota. Today, clubs that
want to host a prestigious pro tournament must have at least one black
member.
The situation is
better for affluent black golfers today. For example, several black
business executives are now members of Augusta National, a club so
exclusive that it rebuffed the application of world's richest man --
Bill Gates -- for several years before finally admitting him. Not
surprisingly, however, blacks and country clubs remain rather wary of
each other.
So, most black men
who golf today play at public courses. For example, many blacks in the
entertainment industry, such as comedian Cedric the Entertainer, flock
to Robinson Ranch north of Los Angeles, where greens fees run as high as
$125 per round. This kind of "country club for a day" layout offers fine
golf and service without all the hassles of applying for membership.
One disadvantage,
though, is that daily-fee courses aren't as good grooming grounds for
the next generation as country clubs. Few families of any race want to
pay a la carte to have their sons or daughters play 10 or 12 rounds a
week all summer long.
Yet, black golfers
were once more abundant on the Tour, and that was during a time when
racial barriers were much higher than today. The second part of this
series will cover the economic and psychological reasons behind the
breakdown of the main route that blacks once followed to golf
excellence: starting out as caddies for white golfers.
By Steve Sailer
UPI National
Correspondent
April 12,
2003
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